Querying target groups
Archie lets you select on all stored person and organization data. Examples include function, branch, region, target group, turnover, product or service. This makes it easy to approach relations in a goal-oriented manner.
These queries can be linked to mailing groups or specific target groups, allowing you to re-use them in future analyses or e-mailings.
Archie is a great tool to make the communications with existing and prospective customers efficient and measurable. For each (direct) marketing program, the customers are identified, generation of leads is improved, customer loyalty is measured, and insight is provided into each customer’s profit contribution. The perfect tool for the Marketing Department.