Privacy Policy

This privacy policy is in effect as of July 1, 2018. This privacy policy is subject to the regulations described in the GDPR.

Your privacy is important to Archie Europe. Trust in each other is of the utmost importance to us. 

With this policy, we disclose what types of personal data we process, for what purposes, and how we handle the personal data we collect. You will also find information here regarding the security of personal data, your rights and the contact details for questions and/or comments about this privacy policy and the processing of personal data.

The policy regarding the use of cookies and web beacons to collect information about web-browsing behavior is described here

Archie Europe reserves the right to make changes to this privacy policy at its sole discretion and without prior notice. We recommend that you check this page for updates on a regular basis.

If you have any questions about Archie Europe’s privacy policy, please email us on

What are the data processor’s identity and contact details?

Identity of the data processor: Archie Europe bv
(Chamber of Commerce registration no. 3605.0205)
Contact: Privacy Officer

If you have any questions about Archie Europe’s privacy policy or your personal data, or if you would like your personal data to be removed from our records, please contact Archie Europe’s Privacy Officer. You can do so by emailing us on

Before Archie Europe modifies or deletes your data, we may ask for confirmation of your identity and possibly other details in order to properly comply with your request. We will contact you within 5 working days of your request. 

If you no longer wish to receive marketing emails from us, you can also mention this by email or follow the instructions to unsubscribe which you’ll find in any marketing email (‘Unsubscribe’).

What types of personal data do we process?

We may process the following personal data:

  • Name (including initials and first name), address, place of residence
  • Birthday or date of birth
  • Street address, postal code, town
  • Title and gender
  • Company, position, department, hierarchy within the organization
  • Phone number, which may be fixed, extension, personal, mobile
  • Email addresses
  • General segmentation characteristics such as color code, K-group or M-group with email permissions
  • Contact history, planned and archived activities
  • History of internal conversation notes and other notes
  • Involvement in Projects
  • Customizable fields such as lease-car license number or customer satisfaction
  • Interests and favors
  • Web-browsing behavior
  • Connections and personal network
  • IP address, social ID, cookie ID
  • Public data obtained via the Internet / social media
  • Skype and LinkedIn address
  • Social-media URLs
  • Photos obtained from social media
  • Web addresses
  • Click behavior
  • Files sent or received by the data subject
  • Correspondence such as inbound and outbound email
  • Campaigns and responses
  • Prospect, Quotation, Order, Invoice, Expired Quote history
  • Input data (created when, entered by whom)
What is our purpose and legal basis under the GDPR for processing your personal data?

Purpose and legal basis of processing of personal data by Archie Europe

Archie Europe has a need to know people who are important for the continuity of its organization. These persons are mainly representatives of organizations with which Archie Europe may do business, does business, or has done business. This also includes persons who have an influence on the purchase, sale or advice with regard to CRM systems. In addition, records of current job applications, employees and those directly involved are kept. Archie Europe processes this personal data in order to guarantee its continuity, provide good service, and support good relationship management.

Personal data will never be shared with third parties without explicit permission, except when there is a legal requirement to do so. We may involve sub-processors in the performance of our services. These sub-processors will perform their services only on behalf of and under the responsibility of Archie Europe.

Legitimate interest in the processing of personal data

Archie Europe only processes personal data that is necessary for the successful completion of its organizational (Mission and Vision) and legal obligations. In this context, consideration will constantly be given to whether the interests of the organization (the responsible data processor) involved are greater or smaller than the interests of the data subject. Personal data is further recorded in order to comply with legal obligations.

Data subjects have the right to object to the processing of their personal data. This can be done by sending an email to This objection will be honored unless there is a legal obligation to process this personal data.

What are the terms regarding retention of personal data?

Retention periods for personal data

Archie Europe strives for data minimization. In the interests of lasting relationship management, personal data is stored. The retention period (under GDPR article 17.1 a/b) shall not be longer than deemed necessary to justify the purposes for which this data was collected.  

If a data subject indicates that they wish to make use of one of the privacy rights outlined in the GDPR (chapter 3, articles 12 through 23), Archie Europe will, after verification, comply as soon as possible. This can be requested by sending an email to

Under certain conditions, data about organizations will be kept for longer periods, but this too will be deleted if there is no longer any purpose for which the retention of this data can be justified.

The following retention criteria are used in the context of these client relationships:

  • Records of organizations without sales are kept for 5 years after the last contact;
    Records of organizations with sales are kept for 40 years after the last contact.
  • When an organization’s records are deleted, all personal data related to these organizations will also be deleted.

The following retention criteria apply to personal data related to organizations:

  • Personal data for which the last change or contact was less than 126 months ago
  • Personal data with an up-to-date opt-in
  • Personal data subject to a legal obligation
  • Personal data for which active consent was obtained
  • Personal data of staff and current job applicants
  • Special personal data will not be stored unless this concerns data for which there is a legal obligation or for which consent has been given.

The Archie GDPR Helper is used to safeguard the retention periods described above.

What are the data subjects' rights?

Data subjects’ rights

Under the GDPR, Archie Europe’s data subjects have the following rights:

  • The right to data portability. That is to say, the right to transfer personal data.
  • The right to be forgotten. That is to say, the right to have personal data deleted.
  • The right of access. This is the right of data subjects to view their personal data.
  • The right to rectification and addition. This is the right to have changes made to personal data processed by the company.
  • The right to restriction of processing. In other words, the right to have less data processed.
  • The right to human involvement in decisions. This means that a data subject may object to a decision taken ‘without human intervention’. 
  • The right to object. This means a data subject is entitled to object to the processing of their data.
  • The right to complain to the Dutch Data Protection Authority if the data subject believes their privacy rights have been infringed.

In the event that a data subject indicates that they wish to make use of one of these rights, Archie Europe will comply as soon as possible, after verification. This can be requested by sending an email to

Please check here for more information.

What happens to data used by third-party software and plug-ins?

Data used by third-party software and plug-ins:

For business, analytical and administrative purposes, Archie Europe and the Archie website make use of certain services provided by third parties:

  • Spotler as a data processor, for update notifications and newsletters. Spotler can record your email address, the IP address from which your email was sent and geographic data provided by your browser. Spotler also records your interactions (open and click behavior).
  • Microsoft Office 365 for sending and receiving emails and activities.
  • Google Analytics collects data for analytical purposes. This data does not include any personal data from website visitors.
How is the data secured within Archie Europe?

You can read about our security measures here.