CRM software is designed to manage relationships, especially customer relationships. When the phone no longer starts ringing by itself and the quotes are signed without too much trouble, a good analysis of existing customers would be a chance for extra revenue.
Archie CRM contains all the tools necessary for a thorough analysis. Where are our customers located? What level of sales do we make to them? What are the moments of contact? And, of course, what needs improvement?
In the database, an extensive segmentation can be created in which all of a customer's preferences and extra details can be stored. This means that the office/sales staff don't have to spend all their time entering customer data. Through simple drop-down menus and the renowned push of a button, the information is readily available.
'Related with' option
It's good to know the various corporate roles that are interrelated, and their connection with different companies or foundations. One company's CEO might also be on the board of directors of a different company, and simultaneously also be the chairman of a coordinating organization for the industry. Details like this are shown immediately in a clear, organized fashion. This also applies to companies and their mutual relationships. What are the operating companies or subsidiaries of a company? Using Archie's 'related with' option, the structure of a company can be made clear for everyone.
Each market needs specific information about suppliers and companies. A law firm requires different information than an online store. The Archie CRM software allows users to define custom fields behind contacts, with information that can be made available to everyone or to a limited proportion of workers who need specific information.
The information stored in Archie can be used in correspondence or in bulk emails using standard fields, creating personalized messages that contain the right details and ask the right questions. This is significantly more effective than sending everyone the same generic "buckshot" message.
Archie CRM: The right information gives you the edge