CRM News and Blog
Account Based Marketing (ABM) is a relatively new B2B marketing and sales technique that supports the buyer journey in a targeted way.
Collecting customer data and Account Based Marketing go hand in hand. In 4 steps it becomes clear how the process works.
CRM is not only suitable for large companies but also for small businesses, CRM for SME, as it is about relationship management and customer focus.
ERP (Enterprise Resource Planning) is a useful system, but it's not CRM. Companies do need a CRM system along side.
Internal communication is part of customer intimacy. With the use of CRM, you create structure and give employees autonomy.
Online sales and account management need not be an obstacle for organizations. In fact, with a good CRM system, it's powerful.
Working from home does not have to be a problem to increase customer loyalty. This is possible with the right CRM software.
The right mindset in a CRM implementation is one of the success factors for the success of implementation. The importance of transparency must be clear
When using the word relationship management, many sales departments often think in terms of an annual bottle of wine and a periodic cup of coffee over which to ask if