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CRM, also for suppliers

by | Dec 4, 2015 | CRM

We could also take the term Customer Relationship Management (and more specifically: the system) less literally, because suppliers also deserve a place in the system.

Relationship management

Managing relationships with customers using a CRM system makes sense, but suppliers also deserve a place in this software. Especially larger companies, which regularly work with various different suppliers, can get more out of the CRM system.

Which supplier?

How often does it occur that colleagues have to ask each other which supplier can best be called in situation X and which supplier has the best prices for situation Y? The answer is: very often. Of course it works fine when all colleagues have a good memory, everyone works 40 hours a week and all colleagues also do that at exactly the same location. It becomes a different story when the different colleagues do not all work at the same location. Moreover, a lot of knowledge is lost when an employee finds another job and brings valuable knowledge with him. The Customer Relationship Management system therefore offers a solution.

CRM ook voor leveranciers

Solution

Suppliers also deserve a place in the CRM system. In this way, not only can all available information and correspondence be stored in a central place, but it can also prevent the loss of knowledge about the departure of employees. Suppliers who have not fulfilled the agreements made in the past, suppliers who provide a very good service and other details: it can all be stored in the CRM system. Notes and notes provide space for comments about the supplier and previous experiences with this supplier. New colleagues can therefore immediately see which supplier is no longer working because of a previous bad experience. Handy to avoid suddenly entering into a new collaboration with a supplier, because a (new) colleague is not aware of previous problems.

Link

The CRM system has various links, so that emails are also automatically saved. Handy, for example, to quickly look up a previous budget from a particular supplier.

Search

Searching in the CRM system makes all information quickly and easily available to all colleagues involved. Using a CRM system to manage supplier relationships can also avoid a lot of frustration.