customer

  • Data in the technology sector

    Data helps you make well-founded decisions. This also applies to service technicians. When they know the customer’s query, the nature of the fault, and the

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  • Self-service as a strategy for Customer Relationship Management

    It may sound contradictory, but ‘self-service’ is an increasingly vital aspect of CRM strategy. That means the customer's

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  • The power of email marketing and CRM

    Archie CRM is optionally integrated with the powerful email-marketing software MailPlus. Mark van den Berg, commercial manager at MailPlus,

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  • CRM, useful for the entire organization

    The use of Customer Relationship Management software is not limited to sellers. The CRM system provides opportunities for marketers, office staff

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  • Insufficient insight into customer needs

    By connecting technology with customer service — one of the possibilities of CRM and the right CRM software — organizations are better equipped

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  • Integrating messaging apps into CRM

    WhatsApp and Facebook Messenger are increasingly being used as customer-service channels. Customer service is an integral part of CRM. Nonetheless,

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  • The CRM system is increasingly at the core of an organization's activities — because customer experience is an ever more central focus, and because customer focus concerns the entire

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  • 5 Reasons

    Customer Relationship Management is about more than just the software. The point is to get to know (potential) customers at an early stage and provide them with tailored

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  • Anyone who implements a CRM strategy will have to work with KPIs. After all, you'll want to know if you're on the right course. KPIs are derived from the objectives set out in the CRM strategy.

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  • Software that is tailored to a company can sometimes seem scary to small businesses. It's probably only meant for large companies with similarly large budgets, right? Not so. CRM is also suitable

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  • What not to do with CRM

    Besides the CRM success factors, it is also important for an organization to be aware of potential pitfalls. What are some things to avoid? Five pitfalls in a

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  • holding-on-to-customers-archieAn important measure of

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  • CRM software is designed to manage relationships, especially customer relationships. When the phone no longer starts ringing by itself and the quotes are signed without too much trouble, a good

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  • Lack of attention can erode amicable business relationships and ultimately lead to loss of customers. Some business relations may receive too much or too little attention, or perhaps even none at

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  • Lack of attention leads to loss of customers. Keeping track of which representatives from your company were last in contact with a client, and when, is a time-consuming process. And a lack of

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