crm strategy

  • Self-service as a strategy for Customer Relationship Management

    It may sound contradictory, but ‘self-service’ is an increasingly vital aspect of CRM strategy. That means the customer's

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  • CRM for individual brand proposition

    Loading a brand has to do with the way you position the brand on the one hand, and the way the outside world views it on the other. Is what you're

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  • Why clients leave organizations

    Every company hopes that its clients are satisfied and remain loyal. The CRM strategy is designed to achieve this goal. However, clients will come and go

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  • Focus on the customer!

    Some may still be familiar with Michael Porter's bestseller, ‘Competitive Advantage’. There’s no doubt that many strategies from this book are still highly

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  • From expectations to implementation

    In a time when everyone's online, whenever and wherever it suits them, mobile CRM is something you really can't go without. But before proceeding to

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  • 4 phases of development

    CRM has developed from a pure and simple tool into a field in its own right — a business strategy which effects the implementation of an organization's

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  • Anyone who implements a CRM strategy will have to work with KPIs. After all, you'll want to know if you're on the right course. KPIs are derived from the objectives set out in the CRM strategy.

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