CRM

  • A larger role for Artificial Intelligence?

    Artificial intelligence, or AI for short, is something you hear about a lot lately. Gartner Research expects that more and more companies will

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  • Mapping out the needs of your clients’ customers

    In some B2B sectors, a product or service travels a longer path than in B2C. Especially when, as a company, you’re not in direct contact

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  • Link newsletters with CRM for increased efficiency

    When you want to send out a newsletter, you can save a lot of time if there's a link between your email program and CRM software. And,

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  • Why LinkedIn is not CRM

    Some have taken to using the social network LinkedIn like a CRM system, but that doesn't mean LinkedIn is a CRM system.

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  • ERP (Enterprise Resource Planning) is a useful system, but it's not CRM. Do companies still need CRM systems now that ERP packages are increasingly offering CRM modules? The answer is: YES. ERP

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  • CRM, useful for the entire organization

    The use of Customer Relationship Management software is not limited to sellers. The CRM system provides opportunities for marketers, office staff

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  • Social media is changing the CRM landscape

    Social media has had a major impact on the marketing landscape over the last few years. It’s a logical consequence that CRM is changing with

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  • Google Analytics isn't the only one collecting and presenting data in real time — it's increasingly common to find this concept in the realm of Customer Relationship Management software as well.

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  • CRM contributes to stakeholder engagement

    Technologies that collect data about customer relationships and social-media interactions and facilitate storage of that data provide the best

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  • CRM and personalized content

    Personalized content is more than addressing someone by name. In fact, that's not really what it's about at all. Pete doesn't care if you call him by name;

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  • The numbers tell the tale

    There are many reasons why a CRM system is useful. It enables different employees to update details in the same system simultaneously, anywhere & anytime,

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  • From expectations to implementation

    In a time when everyone's online, whenever and wherever it suits them, mobile CRM is something you really can't go without. But before proceeding to

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  • Understand your customer

    One of the foundations of Customer Relationship Management is understanding your potential customer. Behavioral marketing allows you to strengthen this

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  • 4 phases of development

    CRM has developed from a pure and simple tool into a field in its own right — a business strategy which effects the implementation of an organization's

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  • Different forms of CRM software

    Strategic objectives are achieved when appropriate ICT solutions are available. For relationship management, marketing and sales, CRM software is what

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  • The CRM system is increasingly at the core of an organization's activities — because customer experience is an ever more central focus, and because customer focus concerns the entire

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  • 5 Reasons

    Customer Relationship Management is about more than just the software. The point is to get to know (potential) customers at an early stage and provide them with tailored

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  • Increase conversion using CRM and more

    It's a golden combination: email marketing, marketing automation, and CRM. How can email marketing and marketing automation provide cost savings

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  • CRM = CMR + CEM + SCRM

    CRM is changing. It used to be enough ...

  • CRM software from Archie: contacts and possibilities, part 2

    The first part of the "Archie CRM: contacts

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