Do you store customer data? Then acquaint yourself with the GDPR The GDPR is a law regarding the collection, storage and use of personal data. Every organization is facing new requirements intended to better safeguard the privacy of its customers and employees. That...
Data in the technology sector Data helps you make well-founded decisions. This also applies to service technicians. When they know the customer’s query, the nature of the fault, and the machine’s current condition, they’ll be better prepared to provide...
Marketing & sales want more high-quality leads Besides better cooperation between marketing and sales, those responsible for marketing and sales are particularly looking for more high-quality leads. This is the outcome of a survey of 367 marketing, sales and PR...
Mapping out the needs of your clients’ customers In some B2B sectors, a product or service travels a longer path than in B2C. Especially when, as a company, you’re not in direct contact with an end customer, yet still wish to keep an eye on them and their needs. A CRM...
When you want to send out a newsletter, you can save a lot of time if there’s a link between your email program and CRM software. And, more importantly, it enables you to perform proper segmentation. Imagine sending a newsletter about product features meant for...
