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GDPR and CRM

GDPR and CRM

Do you store customer data? Then acquaint yourself with the GDPR The GDPR is a law regarding the collection, storage and use of personal data. Every organization is facing new requirements intended to better safeguard the privacy of its customers and employees. That...
Cooperation between sales & marketing pays off

Cooperation between sales & marketing pays off

Marketing & sales want more high-quality leads Besides better cooperation between marketing and sales, those responsible for marketing and sales are particularly looking for more high-quality leads. This is the outcome of a survey of 367 marketing, sales and PR...
Customer in focus with CRM and big data

Customer in focus with CRM and big data

Mapping out the needs of your clients’ customers In some B2B sectors, a product or service travels a longer path than in B2C. Especially when, as a company, you’re not in direct contact with an end customer, yet still wish to keep an eye on them and their needs. A CRM...
Link newsletters with CRM for increased efficiency

Link newsletters with CRM for increased efficiency

When you want to send out a newsletter, you can save a lot of time if there’s a link between your email program and CRM software. And, more importantly, it enables you to perform proper segmentation. Imagine sending a newsletter about product features meant for...