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Interaction through CRM

Interaction through CRM

Interaction between internal and external services through CRM Customer Relationship Management (CRM) is perhaps best known as a software tool to manage and improve the interaction of companies with current and future customers. This improving aspect is owed to the...
The power of email marketing and crm

The power of email marketing and crm

Archie CRM and email marketing Archie CRM is optionally integrated with the powerful email-marketing software MailPlus. Mark van den Berg, commercial manager at MailPlus, illustrates the combined power of email marketing and CRM. He believes that email marketing is a...
The human factor within CRM technology

The human factor within CRM technology

The human factor in CRM In recent years, innovative technology has changed the field of sales and relationship management: social selling, online stores, big data, chat bots. The end of all these changes is certainly not yet in sight. However, one thing we would like...
Using CRM for good

Using CRM for good

CRM is the perfect tool to collect and analyze different types of data. Such data doesn’t just have to serve commercial purposes. Data can also be used for the benefit of society. However, non-profits, such as NGOs and the public sector, often lack the resources...
CRM and Artificial Intelligence

CRM and Artificial Intelligence

A larger role for Artificial Intelligence?Artificial intelligence, or AI for short, is something you hear about a lot lately. Gartner Research expects that more and more companies will begin to make use of AI. But what exactly does AI mean? Can it be applied to CRM?...