CRM is not only suitable for large companies but also for small businesses, CRM for SME, as it is about relationship management and customer focus.
CRM is not only a tool for contact management, but it also creates a better interaction between internal and external services of a company.
Archie CRM is optionally integrated with the powerful email-marketing software MailPlus. email marketing is a powerful operational-tactical tool.
In recent years, innovative technology has changed the field of Customer Relationship management; don’t forget the human factor within CRM.
NGOs do not often use a CRM-tool to collect and analyze data. It isn’t included in the mission. Commercial companies can help them to do so instead.