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ERP is not CRM

ERP is not CRM

An ERP system is useful, but it’s not CRM ERP (Enterprise Resource Planning) is a useful system, but it’s not CRM. Do companies still need CRM systems now that ERP packages are increasingly offering CRM modules? The answer is: YES. ERP systems are used for...

The power of email marketing and CRM

The power of email marketing and CRM Archie CRM is optionally integrated with the powerful email-marketing software MailPlus. Mark van den Berg, commercial manager at MailPlus, illustrates the combined power of email marketing and CRM. He believes that email marketing...

Tools for success with CRM

Building and maintaining a relationship with the customer is a complex process. That’s why the range of available tools for Customer Relationship Management is a lot bigger than just the CRM system. What is the influence of, e.g., loyalty programs or email and content...
CRM and the benefits of satisfied customers

CRM and the benefits of satisfied customers

Satisfied customers yield more than positive results in the following customer satisfaction survey. 1. Existing customers cost less than new customers Acquiring new customers costs more than retaining existing ones. It’s just that simple. And satisfied customers...
Social CRM: creating added value through integration

Social CRM: creating added value through integration

The internet has changed the world and the card tray on the desk has been replaced by a modern CRM system. A lot has also changed in the area of ​​customer contact. Contact with the customer does not only take place via telephone and e-mail, but also increasingly via...