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Self-service increasingly crucial in CRM strategy?

Self-service as a strategy for Customer Relationship Management It may sound contradictory, but ‘self-service’ is an increasingly vital aspect of CRM strategy. That means the customer’s wishes need to be taken into account when it comes to the content and design...

How a CRM system helps companies

Using a CRM system can help maintain and improve relationships with customers. How can using CRM help companies even more? Here are a number of ways to use the CRM system for better customer relationships and more success with (online) marketing. Improving the...
LinkedIn is not CRM

LinkedIn is not CRM

Why LinkedIn is not CRMSome have taken to using the social network LinkedIn like a CRM system, but that doesn’t mean LinkedIn is a CRM system.No ownership of dataThe first problem with LinkedIn is the simple fact that the data is not in your possession or...
CRM is popular with business-to-business marketing

CRM is popular with business-to-business marketing

CRM is popular with business-to-business marketing More and more B2B companies are using CRM The end of 2016 is approaching, so we are already looking at the future. CRM is more popular than ever in the world of B2B marketing. b2b uses crm Research The research of the...
CRM for museums and the cultural sector

CRM for museums and the cultural sector

CRM for museums and the cultural sector The CRM system is also increasingly playing a crucial role in the museum world. Customer Relationship Management helps museums not only to maintain relationships with visitors (read: customers), but also to maintain and build...