Discover the possibilities for your organization

As an entrepreneur, you understand the importance of relationship management. Marketing and sales are about discovering short-term opportunities, but above all about managing long-term customer relationships. The more information you gather about your customers and prospects, the better you can respond to their needs. With Archie El Dorado, our new product line, you’ll be able to get that information and insight in the blink of an eye. So it fits the wishes of management, users, ICT and… those of your customers, all seamlessly.

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Relationship management as it should be

Do you want to build and maintain durable relationships using the right marketing, sales and service activities? Then Archie El Dorado is the CRM software for you. Marketing, sales and services staff all work with the same application and share the same information. Whether at the office, at home or on the road, this allows everyone to collaborate more effectively and respond to the needs of your customers and partners. Everyone knows what’s going on.

  • Mappin relationship networks
  • Create a 360-degree customer view
  • Find out how much energy you’re putting into which customers
overzichtelijk relatiescherm
analyses van marketing campagnes

Better align your marketing with your target group

Your customers’ digital customer journeys begin long before the first physical contact is made. The better you give substance to that digital customer journey, the greater the chance that you can upgrade a marketing qualified lead to a sales qualified lead. That’s what Archie El Dorado was designed for. For example, select all customers or all prospects from a certain industry and inform them about new developments in their market. Not only easily set up these campaigns, but also easily adjust them according to the ongoing results.

  • Gain insight into the information needs of your prospects and customers
  • Easy integration with email marketing software
  • Analyze the response to campaigns and make relevant adjustments

Maintain a good overview and stay in control

As a manager, would you like to be more data-driven and avoid missing any opportunities? Then you’ll be very happy with the analyses Archie makes for you. They show you things like: Who are our best customers? In which markets is revenue lagging behind? What does our sales funnel look like? And if you want to go a little deeper, you can set up your own custom dashboards. After all, marketing has different needs than sales. And managers responsible for new business want different reports than account managers. Archie was developed with that understanding in mind and provides optimal insight into both sales and marketing processes.

  • Gain insight into the costs and benefits of relationship management
  • See the dynamics in your customer pyramid
  • Better coach your team using dashboards providing guiding information 
inzichtelijke dashboards met KPI's
omzetstatus snel beschikbaar

Discover new sales opportunities

A good salesperson doesn’t just talk but listens. They discover where a (potential) client’s pain lies and respond to this. The more data you collect from a company, the easier this becomes. But… all that information also has to be recorded somewhere, in a structured way. And you’ve got to be able to find everything you’ve recorded quickly when it’s needed. That’s why Archie El Dorado was designed to enable easy information entry, for example via speech that is automatically converted into text. And truly any document that is relevant to a customer or partner, such as previously issued quotations, can easily be retrieved back again..

  • Use the sales funnel to keep an eye on opportunities
  • Generate valuable leads
  • Identify cross- and up-selling opportunities


Save time thanks to easy integration 

Of course a CRM package must be designed with the needs of management, marketing, sales and service staff as its starting point, but at Archie we don’t forget the ICT department either. Because a CRM system never stands alone. Easy integration with other software, either out-of-the-box or through an API developed in-house, is often an important requirement. Additionally, more and more ICT managers are opting for the cloud when purchasing new software. And finally, of course, they pay attention to security. Not only the security of the data center in which our cloud version runs (which must of course be ISO27001- and NEN7501-certified), but also, for example, the ease with which employees can comply with the GDPR.

  • Out-of-the-box integration with Microsoft Office, Office365 en email marketing
  • Integration with other applications via APIs
  • On-premise or in the cloud 
  • Privacy by design for easier GDPR compliance
API koppelingen

Demo Archie El Dorado

Curious about the possibilities what Archie could mean for your organization? We’d be happy to show it to you via an online demo in your own workplace, tailored to your wishes.
The demo is free of charge and carries no obligation.

Please complete the form, and we’ll be in touch to arrange an appointment with you as soon as possible.