What is CRM?

Customer Relationship Management (CRM) is optimally anticipating the wishes of your customers and potential customers. CRM gives your relations a central position in your operational management rather than the product or the process, which can give you a considerable advantage over your competition. Extensive customer data is required in order to be able to learn the needs of a relation. You collect this information and enter it into Archie. After analysis, you can then use the knowledge gained for a purposeful marketing strategy.

Harmonizing the operational management to the needs of customers can have a large effect on an organization. The CRM software of Archie Europe optimizes the CRM processes in your operational management.

The objective of the Archie software is to allow companies to deal with their relations more effectively and more profitably. To do this, Archie uses a single, centralized relations file with fast search options. The organization record gives you all the necessary customer information in one convenient window.

The information can be accessed via a network, via the Internet, or via a portable device such as a PDA. This information is immediately available to everybody in your organization, which saves you time and money. Archie CRM software also makes analyses which provide clear insight into the results of your sales and marketing activities.