Lack of attention leads to loss of customers. Keeping track of which representatives from your company were last in contact with a client, and when, is a time-consuming process. And a lack of attention can often go unnoticed. This is a real-world problem when implementing CRM.

Combat customer turnover

In order to obviate this problem, Archie Europe demonstrated the Attention Monitor to its clients in Lisbon. The Attention Monitor is a new CRM technology designed to reduce customer turnover. The tool reveals at a glance all the contact that has occurred with a group of customers within a specific period.

Clear insights into all contact moments

A detailed and intuitive overview of all previous contact is displayed, providing a convenient synopsis showing which colleague has contacted a customer, including the manner in which the contact took place (e.g. telephone call, e-mail, meeting at a trade show) and the subjects discussed. All contact details on file for a group of customers are fully transparent for anyone with permission to view it.

If there has been no contact, too little or indeed too much, you can evaluate how long this has been the case, and whether or not it reflects the turnover generated by the customer. The ability to see whether information on the client is being updated, improves social control among colleagues. This leads to more accurate information in the database, increasing its overall value to the company.

Customer information available to everyone

The Attention Monitor is also useful if an employee leaves the company; there is no need to dig through the database to see which customers they were involved with. The Monitor will provide a meticulous overview of all previous contact sessions, allowing the new staff member to rapidly get up to speed.

Customer management

Management can see in real time how much attention the Sales, Marketing and Service departments are paying to a group of business contacts, and individual employees can monitor exactly how affairs are progressing with their associates. This is ideal if an employee has been away for a few days, or has just returned from a holiday – in a few minutes they will be up to date with all the developments in their client group.

The Attention Monitor provides immediate answers to questions such as: “Has my colleague called the customer yet?”, “When did the Service department last get in touch?”, “Has the problem been resolved?”, “What was in the last e-mail the office staff sent to the customer?”, “Has there been any response to our mailing list?” or “Am I paying enough attention to my most important clients?”

For more information you can contact our sales department at +31 299 411800 or via email This email address is being protected from spambots. You need JavaScript enabled to view it.