The Customer Value Optimizer (CVO) offered in Archie CRM has been designed around the theory that on average 20% of customers account for 80% of turnover, while 80-90% of the turnover is generated by existing customers. The CVO allows this to be easily identified, allowing e.g. the marketing budget to be suitably tailored to fit.

The CVO is constructed in such a way that the customers can be viewed and selected within the framework of a pyramid consisting of the segments XL, L, M and S. With the aid of the totals table you thus gain an insight into the total turnover achieved per segment. You are also able to compare time periods with one another, thus allowing you to detect an increase or drop in turnover. This table also allows you to see whether the number of customers is increasing or decreasing.

Pyramid on Reference Date

This graph shows what the actual situation is on the settlement date. Which customers are new in a segment of the pyramid and which customers have disappeared? An increase or decrease in average customer value is also displayed.

The movement in the pyramid is easily tracked by means of a migration matrix. Who are the climbers and who is dropping back? Which small customers (S) are spending more and are perhaps moving on to be M customers and which of the top draw customers (XL) are spending less and falling back into the L sector?

The CVO ensures you have a clear view of your customers and you can immediately respond to changes in their status. This can allow your marketing budget to be apportioned more appropriately allowing you to pay more attention to the right customers and thus maximize their value.

CRM Selection

If you are selecting a CRM solution you’ll have to take a few criteria into consideration.

Analytics

Within Archie CRM you can make a query on almost every field in the database. You can see the outcome in various graphic views. A dashboard is standard so the order status  is always visible and up-to-date.

Mobile

The mobile version of the Archie CRM software is  build to make use of the graphic power the iPad, Android or other tablets have to offer. The smartphone users can log in to a special version for their phones that quickly shows the relevant data.

Social Media integration

Within the CRM Software from Archie, the contact or company information is matched with various social media sites like LinkedIn or Facebook. You always have the latest customer data available.

Geo Integration

The Archie GeoMapping tool is a must have for the logistics department. Appointments or to-do’s, with the company info, can be viewed on a geographic map so you always know where somebody is at a specific time.

E-mail integration

Archie CRM has got a thorough integration with Microsoft Outlook. You can save the e-mails to the customer contact card in Archie and change Archie contact information in Outlook. You can even add Archie contacts in Outlook.

Not only does the software link with e-mail, activities are synchronized between the Archie agenda and Outlook via an Exchange connector.

Ease of use

Archie CRM software was and is built by taking user input seriously.  You can quickly see al the relevant information on the contact card. You don’t have to go through multiple screens before you have the correct information at your hands.

If you want to know more you can always contact our sales department or call +31 299 411800. 

A new version of Archie SQL is available. The most important new features are:

• Attention Monitor (world first)
  The Attention Monitor is a new CRM technology for monitoring customer attention. A single view shows all the contact moments with a group of customers that have occurred during a given period.

• Social Media integration for Contact Persons
  The Social Media connectivity has been updated. Archie's customer relations information is used to integrate social networks such as LinkedIn, Facebook and Twitter. The various networks can be viewed and updated from Archie.

• Notification of changes to important documents
  The Notifications functionality is another new feature introduced with the SQL update. You can use this tool to track documents and spreadsheets after inclusion in Archie. You will be kept up-to-date regarding any changes.

• Geomapping using selection criteria
  Geomapping allows you to geographically map contacts to help plan appointments and marketing campaigns. Selection criteria have also been added here.

• Support for large e-mailings
  It is now possible to create very large e-mailings without sending all messages in bulk, avoiding the risk of being labeled a spammer. The Outlook Mail Plus module allows a better e-mail distribution.

• Optimized for iPad, iPhone, BlackBerry, etc.
  The web version of Archie has been optimized for e.g. the iPad, the iPhone and the Blackberry.

Here you will find a full overview of the new applications available in the Archie SQL update.

Advantages

This version offers improved ease-of-use and overview, and is adapted to the changing market circumstances. Integration with Internet applications such as Google, Hyves, LinkedIn, etc. is standard.

Advantages:

• Faster, safer, web-enabled and web- based
• Easier, more appealing user interface, and innovative functionalities
• Very attractive pricing
• Open standards and open source
• MS-Outlook mail fully integrated
• Search Archie just like you are used to with Google

You can now upgrade from an older Archie version by exchanging it for a subscription to the latest SQL version of Archie XRM at an attractive monthly fee.

The monthly Archie subscription includes:

• Technical inventorization
• Trial conversion
• Final conversion
• Training of key users
• Maintenance and support (any prepaid maintenance will be refunded)

For more information please contact us at +31(0)299-411800 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

Lack of attention leads to loss of customers. Keeping track of which representatives from your company were last in contact with a client, and when, is a time-consuming process. And a lack of attention can often go unnoticed. This is a real-world problem when implementing CRM.

Combat customer turnover

In order to obviate this problem, Archie Europe demonstrated the Attention Monitor to its clients in Lisbon. The Attention Monitor is a new CRM technology designed to reduce customer turnover. The tool reveals at a glance all the contact that has occurred with a group of customers within a specific period.

Clear insights into all contact moments

A detailed and intuitive overview of all previous contact is displayed, providing a convenient synopsis showing which colleague has contacted a customer, including the manner in which the contact took place (e.g. telephone call, e-mail, meeting at a trade show) and the subjects discussed. All contact details on file for a group of customers are fully transparent for anyone with permission to view it.

If there has been no contact, too little or indeed too much, you can evaluate how long this has been the case, and whether or not it reflects the turnover generated by the customer. The ability to see whether information on the client is being updated, improves social control among colleagues. This leads to more accurate information in the database, increasing its overall value to the company.

Customer information available to everyone

The Attention Monitor is also useful if an employee leaves the company; there is no need to dig through the database to see which customers they were involved with. The Monitor will provide a meticulous overview of all previous contact sessions, allowing the new staff member to rapidly get up to speed.

Customer management

Management can see in real time how much attention the Sales, Marketing and Service departments are paying to a group of business contacts, and individual employees can monitor exactly how affairs are progressing with their associates. This is ideal if an employee has been away for a few days, or has just returned from a holiday – in a few minutes they will be up to date with all the developments in their client group.

The Attention Monitor provides immediate answers to questions such as: “Has my colleague called the customer yet?”, “When did the Service department last get in touch?”, “Has the problem been resolved?”, “What was in the last e-mail the office staff sent to the customer?”, “Has there been any response to our mailing list?” or “Am I paying enough attention to my most important clients?”

For more information you can contact our sales department at +31 299 411800 or via email This email address is being protected from spambots. You need JavaScript enabled to view it.

In order to satisfy the ever-increasing demand of our customers and provide both existing and new customers with mobile CRM access, Archie Europe maintains its own CRM Hosting environment. This allows you to use your data from the browser on your smartphone always and everywhere, e.g. Blackberry, Samsung smartphone, or Apple iPhone or iPad.

Access your contact data from anywhere

In addition to mobile use, you can also access the database using the Archie software installed locally on the desktop or laptop computer. This flexibility is an important reason for choosing CRM Hosting at Myarchie.nl.

Links with other systems

Archie can use various links to integrate with e.g. your back office, and your Microsoft Outlook e-mail will enter the Archie CRM system just like that. The link with e.g. Microsoft Word can bind to the locally installed version.

Less maintenance, lower cost

From now on, you no longer need to worry about backing up your data or taking care of any maintenance, since everything is taken care of by Archie. This will reduce the workload of your IT department, or the need to call in external advisors. No expensive hardware is needed in order to be able to successfully use CRM.

Archie Cloud hosting is running on fast and secure servers, and you will not notice any differences between working on your company network, at home, or via the Cloud.
 

Archie Europe, supplier of software for contact management and CRM, now also makes its solutions available in subscription form. A low monthly fee avails the customer of both software and maintenance. The related investment costs are low, virtually eliminating any threshold to start working with Archie.

Low-threshold CRM

Dik van Bommel, General Director at Archie Europe: "Now that everything is a little less certain, economically speaking, it has become clear to us that many organizations prefer some extra flexibility. Customers want a low-threshold entry to starting with CRM, without any inherent high investments. Although Archie has always been competitively priced, our new subscription model means that customers on a tight budget can still have access to professional CRM software. As a bonus, they can start with a shorter subscription."

Renting software the way you want it

Archie can be rented for a period of one, two or three years. Regardless of the pricing model, the software is always installed on the customer's hardware, guaranteeing independence of the supplier. In addition, it is possible to externally host the software, using a hosting provider of your choice.

If you need more information about our subscription model, please contact our Sales staff (+31(0)299-411800 or This email address is being protected from spambots. You need JavaScript enabled to view it. )