Step-by-step to a central client image for Wavin

Wavin, manufactures synthetic piping systems, implemented the Archie CRM system in order to be able to respond better and faster to customer queries and to create a wider insight into the market. "By using Archie Wavin now has an overall image of the client and a clear view of all product/market combinations", says Ben Schuttenbeld, Subsidiaries Manager. "It is important that a system works well from the start, so that the staff immediately profit from it. Ultimately the CRM system has to support the users and not the other way around.

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