RTV Drenthe gets a better grip on its sales with Archie

RTV Drenthe is the regional broadcasting station for the province of Drenthe. In addition to radio and TV programs, the station also provides informational services via Text-TV, Teletext and the Internet. The Commercial Department is responsible for acquiring advertising revenue at a regional level. In order to streamline this process RTV Drenthe Reclame makes use of Archie.

In Archie all information is stored centrally and thus available from a central source, for example it can be accessed via a smartphone. Whether it is making appointments or providing a tender, confirming commercials or carrying out and analyzing DM promotions. The most important advantages for RTV Drenthe are a better insight into the sales activities and major time saving gains. Commercial Manager, Fred Többen: "We no longer need to search for information. Nothing slips through the net now".

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