Keyser & Mackay is an international distributor of performance chemicals.
They deliver to manufacturers of paints, foodstuffs and pharmaceutical products: manufacturers who mix and stir their products. The company organization has to deal with a complex set of working relationships. Specific customer information needs to be able to be linked to approximately one hundred suppliers who Keyser & Mackay represent. Archie plays a vital role in this. Deputy Director Wolter van der Vliet: "No CRM package we looked at seemed to offer this until we learned about Archie".
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